Basil is a successful leading Netherlands-based producer of contemporary bicycle accessories such as bicycle baskets, panniers, fastening systems, seat covers and accessories. The brand is known for its quirky, bold and striking designs in fashionable colors and great functionality. With stylish accessories Basil encourages the use of the bicycle. They use recycled materials where possible and aim to produce products with ‘fair” principles.

Basil is implementing WFX Cloud PDM / PLM to improve product development and product data management. To stimulate and manage the creative process bringing designers, technicians, quality controllers, suppliers and marketing / brand management employees together on the same platform, working with one version of centralized (product) information. Netherlands based Product Stream (www.productstream.eu) is leading the implementation in collaboration with WFX.

Basil uses UNIT4’s ERP system Agresso Wholesale to support daily transactional processes. The collection and product data from WFX will be exchanged with Agresso Wholesale with an interface.