F J Benjamin has signed on to WFX On-Demand’s Web-Based PLM Solution to use across all their in-house brands and global vendor base. The Group is implementing WFX's solution across their offices in Singapore, Hong Kong, Shenzhen and their vendor base across 4 countries. F J Benjamin has numerous product development teams in place to manage different product categories but consolidated sourcing units and some common vendors. WFX will provide a single point of information across all product related activities across all brands and vendors. With this visibility, F J Benjamin will be able to source more efficiently, reduce product costs and achieve higher margins.

“Our business has grown significantly and as a result various business units have adopted various processes for product development. We needed a single system to manage all these disconnected processes and WFX is simple enough to help us achieve that goal," Odile Benjamin, Co-Creative Director.

With over 50 years of expertise, F J Benjamin is an industry leader in brand building and in developing retail and distribution networks for international luxury and lifestyle brands across Asia. Headquartered in Singapore and listed on the Singapore Exchange in November 1996, F J Benjamin has offices in 8 cities worldwide including Australia, Indonesia, Hong Kong, Vietnam, Malaysia, and Thailand. It is the importer and distributor of over 20 iconic brands including Banana Republic, Celine, Gap, Givenchy, Goyard, Guess, La Senza and RAOUL for which it operates over 160 retail stores/shop-in-shops and employs over 2,000 employees.